Context

This conceptual project aimed to modernize the image of an existing café located in a shopping mall. The aim was to create a strong visual identity and attractive design to appeal to a younger clientele, while retaining regular customers.

Approach & design

• Branding and visual identity: creation of a new logo and a contemporary graphic signature.
• Dynamic palette: electric blue, light wood and warm browns to reinforce the visibility of the site and capture attention in the center's lively environment.
• Neuro-design approach: use of stimulating colors, immersive lighting and visual contrasts to encourage curiosity and prolong the time spent in the café.
• Horeca optimization: organization of customer flows, compliance with traffic standards and promotion of the product range right from the entrance.

Ambiance & materials

• Contrasting hexagonal tiles, designed as a strong visual signal in a commercial environment.
• Furniture in bold colors (brown/blue) for a welcoming yet striking ambience.
• Suspended lighting and a touch of greenery to humanize a public space and break with the anonymity of a shopping mall.

Conceptual result

The Café Relax project demonstrates the power of Horeca design when conceived as a tool of attractiveness:

• increase the visibility of a restaurant,
• create a coherent identity universe,
• using neuroscience applied to design to enhance the customer experience.

Would you like to breathe new life into your hospitality business? Fredricks Design will assist Fredricks Design with your feasibility studies and concrete projects.